Leaflet Distribution

Leaflet distribution is carried out in one of two ways: either door to door to target specific areas or street marketing.

There are three main methods of leaflet distribution, one of which is called solus which is where the leaflet is delivered solely on its own and is the best yet and the most cost effective.

 Shared distribution is where the leaflet is delivered with other leaflets and can be with up to 4 or 5 other leaflets, this is of course cheaper but is not as effective.

The other type of leaflet distribution is news share this is the cheapest yet the least effective way of leafleting, this is where the leaflet is delivered with a local, normally free, newspaper and also with other leaflets.

The other way of leafleting is street marketing, the leaflets are hand delivered to people in the street and is an effective form of marketing but can be costly.

For example if a council wanted to provide information relevant to a specific area then teams can be sent to go door to door in the area, whereas a commercial company launching a new promotion or product aimed at students would want distribution teams in and around university campuses driving footfall towards their stores with relevant promotional material.